PROJECT OVERVIEW

PROJECT SCOPE

Client: Classic Porsche
Role: UX designer, Project Manager
Project type: UX|UI, Product Redesign
Deliverables: User research artifacts, strategy blueprint, sketches, wireframes, interactive prototype
Tools: Photoshop, Sketch, Principle, Whiteboard, Google Sheets, Keynote and pen & paper.

Updated 2017

Story

Porsche is a German automobile manufacturer specializing in high-performance sports cars. They have been designing and manufacturing since 1931.

With many Porsche enthusiasts still driving their classic cars, the company wants to provide a technology upgrade so that drivers can take advantage of some of the newest technologies while still enjoying their classic driving experience.

UX Solution

Designed a multifunctional digital display for classic Porsches that gives drivers access to the latest technologies while still preserving the design integrity and experience of a vintage Porsche.

A multifunction display that replaces the central tachometer of all classic Porsche 911's. Landing screen matches the look of the original Porsche tachometer. All the functionalities ( backup camera, telephone ...) are integrated via bluetooth or using existing electronic connections: No modifications necessary.

The Team

OUR APPROACH

Week 1: Discovery and definition sprint. This included project plan and market analysis. Also user interviews, affinity diagram, personas definition.
Week 2: Development sprint. This included paper prototypes, screen flow architecture, mid-fidelity prototypes, mock-ups. We did a first usability test in occasion of the Santa Barbara Porsche club breakfast.
Week 3: Implementation and delivery sprint. This include usability tests and several iterations to redefine user interactions and features and a final high-fidelity clickable prototype.

MY ROLE

During these sprints, I was involved in all the design process but also played the role of the project manager. I made sure everybody was on the same page and everything was aligned with the project plan.

RESEARCH

AFFINITY DIAGRAM

We grouped the data for the interviews into different categories. That helped us get a better understanding of our end users.

INTERVIEWS

We interviewed 10 people. We conducted the interviews face to face with people who live in Rome and In LoS Angeles.

KEY TAKE-AWAYS:

Most classic Porsche 911 owners are not interested in adding technology that requires modifying or distracting from the look and feel of the car.

"After market modifications are like dressing grandma in teenage clothing"

MARKET STUDY

CLASSIC PORSCHE MARKET

DRIVER ASSIST TECHNOLOGIES CURRENTLY AVAILABLE

KEY TAKE-AWAYS:

The 911 model is the most diffused on the market.
All the 911 autos has a removable tachometer on the dash with the same shape and dimension. This could be replaced with a digital multifunctional display.
Current technologies allow to connect the camera and sensor via bluetooth

ANALYSIS

Personas

From the interview, we inferred that we had three categories of drivers that are strictly connected with their Porsches. We created three car/personas to represent them.

DESIGN

Design Studio

KEY TAKE-AWAYS: Designed two solutions that we validated then with user:

Replace the analogical tachometer with a digital multifunction display
Create and app that can reflect either on a HUD display or on a display Windshield Film

WIREFRAME/ LOW FIDELITY

Wireframe medium fidelity

Heads Up Display (HUD)

Multifunction Display

USER TESTING

1.First iteration

We tested which display users would prefer, HUD or Multifunction

Guerrilla Testing

Users: Porsche owner
Location: Camarillo, CA
Date: Santa Barbara Porsche club breakfast
Scope: Display preferences and device positioning

KEY TAKE-AWAYS:

Users prefer embed a removable multifunctional display into their dash rather than have other invasive solutions

2. Second Iteration

Testing the functionality and features of the Multifunction Display

Lean UX Testing

Users: Drivers
Location: Santa Monica GA campus
Scope: User Interaction, features usability, learnability and memorability.

KEY TAKE-AWAYS:

Voice Interaction with an optional Physical click wheel is a must
Voice control activation name should be simple and easily pronounceable

The solution

A multifunction display that replaces the central tachometer of all classic Porsche 911's. Landing screen matches the look of the original Porsche tachometer.