PROJECT OVERVIEW


PROJECT SCOPE

Client: Conficential
Role: UX designer, Product Designer
Project type: Design of a new digital platform from high-level business requirements collected in Co- Design session
Deliverables: User research artifacts, strategy blueprint, sketches, wireframes, interactive prototype, machine learning model
Tools: Photoshop, Sketch, ppt pen & paper.

Updated 2018

STORY

This Railway & Transport Firm wishes to open a new channel to listen its customer and to use their voices to enhance services provided.

UX Solution

A new digital platform from high-level business requirements collected in Co- Design session. Gathered functional requirements and created user stories with an agile approach and eventually designed a predictive dashboard for Railway Company.


OUR APPROACH

  • We started collecting requirement with a Co - Design session, in witch we involved different potential users : From the operative control to brand & communication department

  • Conducted post co-design analysis to understand goals, behaviors and design personas;

  • Designed user stories with an agile approach and prioritized the tasks with MUSCOW methodology.

  • Created sketch wireframes and prototypes to test navigation and information architecture schema;


PROCESS

 
Schermata+2019-07-16+alle+12.45.26.jpg
 

Co - Design


Co- Design

Diverge

Converge

Refine

KEY TAKE-AWAYS:

There are 3 differente Personas that would need to access with different view

Alerts for crisis management is a requirement with the highest priority

The localization of sentiment is an important factor


Design & Analysis


Sketch wireframe

Due to confidential reason not all material can be published. Please contact me to know more about the project.



BACK TO WORKS

https://www.cristinadotti.com/VisualDesginWithData/