I'M Cristina, An Lead UX + digital product DESIGNER passionate about surfing and new technologies

As an experienced UX Lead at Coca-Cola HBC, boasting over a decade of management consulting expertise, I am driven by a profound passion for innovation and cutting-edge technologies. 

Over the past two years, I've played a pivotal role in significantly enhancing the previous B2B e-commerce landscape, elevating it to new heights through strategic design initiatives. Beyond design, I actively engage in DesignOps, proficiently managing external resources and collaborating with agencies to ensure seamless integration across platforms. 

Drawing from my background as a certified engineer specializing in UXD, I offer a distinctive fusion of creative vision and analytical rigor. My wide array of interests, which encompasses everything from surfing to various sports, reinforces my dedication to achieving exceptional outcomes.

While my design skills remain sharp, I must admit that my portfolio has been neglected for some time. Balancing a workload as demanding as juggling flaming torches, updating it has sadly taken a backseat.